Rethinking the tyre shop for a mobile-first Africa.

The traditional tyre shop is tied to one address. Customers have to interrupt their day, drive to the workshop, and wait — often during exactly the hours they most need their vehicle.

For the operator, a fixed location means rent, utilities and staff overheads that have to be paid whether the bays are full or empty. It also limits reach: a workshop can only realistically serve the customers close enough to visit it.

Instead of the customer coming to the shop, the shop comes to the customer. Mobile tyre service reaches drivers at home, at work, at the roadside and across whole fleets — on their schedule, not the workshop's.

It's a model built around convenience and lower overheads, and it's growing fast as drivers and fleet managers come to expect service that fits around them.